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  <description>Articles by Erkan Okman on brand strategy, identity design, UI/UX and software development — written from Oran, Algeria for a worldwide audience.</description>
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    <title>Why one hand should draw the brand and write the code</title>
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    <pubDate>Sat, 07 Nov 2026 09:00:00 +0100</pubDate>
    <description>Brands break at the hand-off between the design studio and the development team. Here is what changes when strategy, identity and software are built as one system.</description>
    <category>brand strategy</category><category>software</category><category>process</category>
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